Blonde Or Signature Roast?

With the challenge that many people find Starbucks coffee to have a very strong flavour, we wanted to let customers know there was an alternative option in the Blonde roast. With Blonde having a lighter sweeter flavour profile I created an expressive typography highlighting the contrast between “gentleness” and “boldness.” By leveraging expressive typography and vibrant colours, the campaign communicated the difference in flavour profile of the Blonde Roast in a visually striking way, proving that even a softer brew has something bold to shout about.