The Secret Sauce

For many young people the process of managing their finances can be overwhelming. With the belief that ‘informative doesn’t need to be boring’ we dropped the jargon and started the conversation using positive relatable stories with Compare The Market. A 3 part series of conversational moments was filmed where people could give real life experiences that got them to where they are today, good and bad, we called it their ‘secret sauce’. I designed the content series’ identity and playful messaging featured on the sauce bottle and all films