BlAck to Z

Design and collaborative creative direction for Pinterest Creators directory Black to Z to amplify the representation of Black content creators in collaboration with Irene Agbontaen. Design direction of bespoke typeface inspired by a contemporary reinterpretation of forms found in many African art alongside collages expressing the story of each creator. Campaign was shown around London OOH, dedicated Pinterest landing page, social media with animation by Rory Dwyer and an exhibition for launch media event.