Create Next

Campaign identity design for Converse Create Next ‘The Last light On’ with actor John Boyega. The project conceived in collaboration with EgoCurate saw five film makers selected and mentored to support the next generation of creative talent and promote the classic Converse Chuck 70 All Star sneaker. The campaign identity used a cinematic typography in the style of credit titles amongst photography of the filmmakers and John in his hometown of Peckham, shot and filmed by Filmawi. The campaign assets we used in OOH, online and for instore POS activation spaces at Footlocker.