We All Make London

Collaborative creative and photography art direction celebrating real people and to champion diversity as one of London's greatest strengths. “We All Make London” is an authentic lens on the everyday people that migrate to make London their home and aims to celebrate the capital’s diversity, promote mutual respect and foster a sense of belonging for all. Photographer Serena Brown was enlisted to capture real people and the real local London we all know and love. We even had time to capture the Mayor Sadiq Khan in his home town of Tooting.
 
Poster messaging detailed the individuals own journey whether that be through heritage, from abroad or other locations in the UK in an effort to interrogate the concepts of migration and counteract the harmful narratives around immigration in the UK. This campaign served to honour anyone and everyone who considers London their home. Posters were used for OOH across TFL sites and the 2023 nye countdown screens at Piccadilly Circus.