ALL WE NEED IS NOW

In the highly competitive world of ‘Gin’ The Botanist needed to carve out a new ideology beyond its provenance story. The Elephant Room created ‘The Gin For The Moment – All We Need Is Now’ a lifestyle-centric identity and campaign platform rooted in intentionality and life curation. We visualised the story through colour, texture and photography, creating a luxury world that was relatable, inviting and energising. A bold minimal design system inspired by the beauty of Islay, the Hebridean home of The Botanist, uses vibrant, organic gradations conveying the transformative nature of the Islay’s terrior and the versatility of the gin. Textural, candid photography brought character and personality to new brand world resulting in a full suite of assets of the global rollout.