The Great Create

Design direction and collaborative creative direction for fundraising campaign the Prince’s Trust's ‘The Great Create’ in partnership with Fearne Cotton's Fearne’s Happy Place charity in response to a more meaningful and joyful participation in fundraising.

Campaign identity design uses gentle playful water paint with muted colours evoking calm and recuperation. Young ambassadors who created inspirational tutorials which also become the foundational springboard for the campaign were shot by Rankin alongside Fearne.

Tutorials were shot separately and became assets for download. The campaign was 100% digital and required only up-cycled, recycled or common household materials.