Here We
Can Be

Design direction and collaborative creative direction for Puma and JD sports campaign identity 'Here We Can Be' to promote the PUMA Mayze Stack sneaker. Giving a platform; figuratively and literally; to the voices of young women tackling the modern day pressures of confidence and identity. Photographer Olivia Richardson captured the stars of the campaign music artists Amaria BB, Le Juiice, Sha Simone and Bellah who also performed at the activation. Design direction for listening party activation held in London and Paris and JD Sport campaign retail POS.