Inclusive Brand Archetypes

Visual identity for a rethinking of brand archetype associations, the new Inclusive Archetypes considers the values of the brand rooted in consumer needs around sustainability, diversity and inclusion providing a structure for brand motivation, behaviours and strategy while helping to build cultural awareness in developing purposeful creative. The visual world is bright and vibrant injecting energy and optimism, with playful script type, iconography and monochrome character collage effects.